Multinational management : a casebook on Asia's global market leaders /
This casebook demonstrates that the future of global business lies in how well the multinational landscape is charted and how the importance of Asian market leaders is deeply embedded in it. It offers international management students and researchers an extensive guide to the business history, strat...
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Bibliographic Details
| Other Authors: |
Segers, Rien T.
(Editor) |
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| Format: | Book
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| Language: | English |
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| Published: |
Cham :
Springer,
[2016]
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| Subjects: | |
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