Buying into Brand Marketing: Shaping Your Perceptions.
Hundreds of our daily decisions are influenced by brand marketing. Discover what a brand is and how marketing shapes its identity. Learn about brand strategy, positioning and messaging--and see them in action. Helpful tips show your students how to look beyond the brand to help make smart turns in t...
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| Format: | Video |
| Language: | English |
| Language Notes: | In: English |
| Published: |
[San Francisco, California, USA] :
Kanopy Streaming,
2016.
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| Subjects: | |
| Online Access: | Connect to this streaming video |
| Summary: | Hundreds of our daily decisions are influenced by brand marketing. Discover what a brand is and how marketing shapes its identity. Learn about brand strategy, positioning and messaging--and see them in action. Helpful tips show your students how to look beyond the brand to help make smart turns in the maze of consumer products. |
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| Item Description: | In Process Record. Title from title frames. Electronic resource. |
| Physical Description: | 1 online resource (1 video file, approximately 28 minutes) : digital, .flv file, sound |
| Playing Time: | Pl:ay:in |
| Format: | Mode of access: World Wide Web. |