Buying into Brand Marketing: Shaping Your Perceptions.

Hundreds of our daily decisions are influenced by brand marketing. Discover what a brand is and how marketing shapes its identity. Learn about brand strategy, positioning and messaging--and see them in action. Helpful tips show your students how to look beyond the brand to help make smart turns in t...

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Bibliographic Details

Corporate Author:	Kanopy (Firm)
Format:	Video
Language:	English
Language Notes:	In: English
Published:	[San Francisco, California, USA] : Kanopy Streaming, 2016.
Subjects:	Advertising Marketing
Online Access:	Connect to this streaming video