Marketing Strategy Case Studies: Tesco - Triumph and Tragedy.

Key Topics Marketing Strategy Retailing Corporate Social Responsibility External Factors Tesco was the retail success story of the 90s and early 2000s. By 2007 it came close to capturing a third of the UK retail market, and was a true international retail giant - but by 2014 pr...

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Bibliographic Details

Corporate Author:	Kanopy (Firm)
Format:	Video
Language:	English
Language Notes:	In English
Published:	[San Francisco, California, USA] : Kanopy Streaming, 2016.
Subjects:	Advertising Business Case Studies Marketing
Online Access:	Connect to this streaming video