Fascinate : how to make your brand impossible to resist /
Why is Jägermeister the most popular brand nobody likes? Why do women pay more to be fascinating than they spend on food and clothes? What raises the price of gummy worms by 1000%? And then there's the most important question of all: How can your brand become impossible to resist? Marketer Sall...
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Bibliographic Details
| Main Author: |
Hogshead, Sally
(Author) |
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| Format: | Book
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| Language: | English |
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| Published: |
New York, NY :
Harper Business,
[2016]
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| Edition: | Revised edition. |
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| Subjects: | |
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