The librarian's nitty-gritty guide to content marketing /
Laura Solomon examines the most common online mistakes she has seen in libraries, and encourages readers to take a long, hard look at what their library does online. Are you trying to please the patrons or someone in administration? Are your internal guidelines for posting online outdated? Is your w...
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| Format: | Book |
| Language: | English |
| Language Notes: | Text in English. |
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Chicago :
ALA Editions, an imprint of the American Library Association,
[2016]
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| Subjects: |
Table of Contents:
- Get over yourself
- Should you care about content marketing? (yeah, probably)
- Identifying your audience(s)
- Planning not to fail
- Writing so people might give a damn
- Common mistakes: getting better, going forward
- Are you actually succeeding? (and how do you know?)
- Afterword.