The librarian's nitty-gritty guide to content marketing /

Laura Solomon examines the most common online mistakes she has seen in libraries, and encourages readers to take a long, hard look at what their library does online. Are you trying to please the patrons or someone in administration? Are your internal guidelines for posting online outdated? Is your w...

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Bibliographic Details

Main Author:	Solomon, Laura, 1967- (Author)
Format:	Book
Language:	English
Language Notes:	Text in English.
Published:	Chicago : ALA Editions, an imprint of the American Library Association, [2016]
Subjects:	Libraries > Marketing. Relationship marketing. Libraries > Customer services. Internet marketing. Organizational effectiveness.