The librarian's nitty-gritty guide to content marketing /
Laura Solomon examines the most common online mistakes she has seen in libraries, and encourages readers to take a long, hard look at what their library does online. Are you trying to please the patrons or someone in administration? Are your internal guidelines for posting online outdated? Is your w...
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| Format: | Book |
| Language: | English |
| Language Notes: | Text in English. |
| Published: |
Chicago :
ALA Editions, an imprint of the American Library Association,
[2016]
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| Subjects: |
| Summary: | Laura Solomon examines the most common online mistakes she has seen in libraries, and encourages readers to take a long, hard look at what their library does online. Are you trying to please the patrons or someone in administration? Are your internal guidelines for posting online outdated? Is your website a promotional tool for the library, or an attempt to make your library a true part of the community you serve? Answering these questions could be the start to a new outlook in content marketing. |
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| Physical Description: | v, 120 pages : illustrations ; 23 cm. |
| Bibliography: | Includes bibliographical references (pages 105-110) and index. |
| ISBN: | 9780838914328 0838914322 |