Why Ads Work: The Power of Self-Deception.

The most important words in advertising are the ones you don't see or hear. Why Ads Work proposes that ads rarely lie, they merely allow plenty of room for self-deception. Ads use humor, drama, and entertainment because people being humored and entertained are not critical - they "suspend...

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Bibliographic Details

Corporate Authors:	Learning Seed (Firm),$4dst, Kanopy (Firm),$4dst
Format:	Video
Language:	English
Language Notes:	In english
Published:	[San Francisco, California, USA] : Learning Seed, 1996. Kanopy Streaming, 2016.
Subjects:	Advertising & PR Marketing Internet videos. Educational films.
Online Access:	Connect to this streaming video