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Woo, wow, and win : service design, strategy, and the art of customer delight /

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"Two best-selling authors and business experts use real-world examples to demonstrate the importance of Service Design in keeping modern customers, who have many choices and high expectations, happy and coming back,"--Baker & Taylor.

Bibliographic Details
Main Authors: Stewart, Thomas A., 1948- (Author), O'Connell, Patricia (Business writer) (Author)
Format: Book
Language:English
Published: New York, NY : HarperBusiness, [2016]
Edition:First edition.
Subjects:
Customer services.
Customer relations.
Service industries.
Description
Summary:"Two best-selling authors and business experts use real-world examples to demonstrate the importance of Service Design in keeping modern customers, who have many choices and high expectations, happy and coming back,"--Baker & Taylor.
Item Description:Includes index.
Physical Description:315 pages : illustrations, charts ; 24 cm
ISBN:9780062415691 (hardcover : alk. paper)
0062415697 (hardcover : alk. paper)