Cover Image

Customer experience branding : driving engagement through surprise and innovation /

Bibliographic Details
Main Author:	Gad, Thomas (Author)
Corporate Author:	ProQuest (Firm)
Format:	eBook
Language:	English
Published:	London, United Kingdom ; Philapelphia, PA, USA : Kogan Page Limited, 2016.
Subjects:	Branding (Marketing) Brand name products. Electronic books.
Online Access:	Connect to the full text of this electronic book

Similar Items

Holistic approaches to brand culture and communication across industries /
Published: (2018)

Brand management : an introduction through storytelling /
by: Mogaji, Emmanuel
Published: (2021)

Ingredient branding : making the invisible visible /
by: Kotler, Philip
Published: (2010)

Creating a brand identity : a guide for designers /
by: Slade, Catharine
Published: (2016)

Detroit venture partners, customer data, and branding.
Published: (2013)

Innovation in branding and advertising communication /
Published: (2021)

Leveraging the brand.
Published: (2016)

Brand equity.
Published: (2016)

Brand, meet story : how to create engaging content to win business and influence your audience /
by: Pemberton Levy, Heather
Published: (2016)

Brand fans : lessons from the world's greatest sports brands /
by: Smith, Aaron, 1972-
Published: (2017)

Personal branding for dummies /
by: Chritton, Susan
Published: (2014)

Visual branding : a rhetorical and historical analysis /
by: McQuarrie, Edward F., et al.
Published: (2016)

Uber-branding : how to create desire beyond utility, value or reason.
Published: (2016)

Charity water, trends and brand imperatives.
Published: (2015)

Me, incorporated? personal branding & the meaning of work.
Published: (2017)

Kids and branding in a digital world /
by: Gunter, Barrie
Published: (2016)

Branded protest /
Published: (2019)

Strategic branding.
Published: (2016)

Disruptive marketing : what growth hackers, data punks, and other hybrid thinkers can teach us about navigating the new normal /
by: Colon, Geoffrey
Published: (2016)

The brand marketing book : creating, managing, and extending the value of your brand /
by: Marconi, Joe
Published: (2000)

The new frontier of - branding.
Published: (2015)

Strategic brand management.
Published: (2016)

Citizen brand : 10 commandments for transforming brands in a consumer democracy /
by: Gobé, Marc
Published: (2002)

International corporate brand management : evaluating standardized corporate branding across countries /
by: Meierer, Markus
Published: (2011)

Branding the nation, the place, the product /
Published: (2018)

Digital branding : a complete step-by-step guide to strategy, tactics, tools and measurement /
by: Rowles, Daniel
Published: (2018)

Digital branding fever /
by: Poulis, Athanasios, et al.
Published: (2017)

Brand meaning : meaning, myth and mystique in today's brands /
by: Batey, Mark
Published: (2016)

Going viral, positioning and brand marketing.
Published: (2013)

Developing brands with qualitative market research /
by: Chandler, Jon
Published: (2010)

Brand love is not enough : a theory of consumer brand relationships in practice /
by: Blackston, Max
Published: (2018)

Public relations, branding and authenticity : brand communications in the digital age /
by: Rees, Sian (Associate professor)
Published: (2020)

Creating powerful brands in consumer, service and industrial markets /
by: De Chernatony, L. (Leslie)
Published: (2003)

The Brandmindset /
by: Knapp, Duane E.
Published: (2000)

Competitive branding strategies : managing performance in emerging markets /
by: Rajagopal, 1957-
Published: (2019)

Brand vs. wild : building resilient brands for harsh business environments /
by: Lewis, Jonathan David
Published: (2017)

Harvard business review on brand management.
Published: (1999)

User generated branding : integrating user generated content into brand management /
by: Arnhold, Ulrike
Published: (2010)

Brands with a conscience : how to build a successful and responsible brand /
Published: (2016)

Energy branding : harnessing consumer power /
by: Larsen, Friðrik
Published: (2017)