Customer experience branding : driving engagement through surprise and innovation /

Bibliographic Details

Main Author:	Gad, Thomas (Author)
Corporate Author:	ProQuest (Firm)
Format:	eBook
Language:	English
Published:	London, United Kingdom ; Philapelphia, PA, USA : Kogan Page Limited, 2016.
Subjects:	Branding (Marketing) Brand name products. Electronic books.
Online Access:	Connect to the full text of this electronic book