Cover Image

Customer experience branding : driving engagement through surprise and innovation /

Bibliographic Details
Main Author: Gad, Thomas (Author)
Corporate Author: ProQuest (Firm)
Format: eBook
Language:English
Published: London, United Kingdom ; Philapelphia, PA, USA : Kogan Page Limited, 2016.
Subjects:
Branding (Marketing)
Brand name products.
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Item Description:Electronic resource.
Physical Description:1 online resource.
Bibliography:Includes bibliographical references and index.
ISBN:9780749477516 (electronic bk.)
0749477512 (electronic bk.)