The content trap : a strategist's guide to digital change /
"How did the Economist increase revenues from subscriptions when Newsweek and Time were hemorrhaging? How did Tencent create a cash machine from largely free and virtual products in a market with a GDP per capita ten times lower than the U.S.? And in the midst of an industry revolution, how are...
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York :
Random House,
[2016]
|
| Edition: | First edition. |
| Subjects: |
Table of Contents:
- Part I: Classifieds--User Connections
- A Tale of Two Geographies
- The REal Problem with NEwspapers
- Networks
- Schibsted
- The New York Times Paywall
- Television: Connecting Streams
- Crowds
- Cost-Based Connections
- Chinese Connections: Tencent
- Create to Connect
- Part II: Concerts--Product Connections
- Jerry Maguire
- Music
- Apple and Complements
- Four Lessons About Complements
- A Detection Challenge
- Spillovers
- Getting Noticed
- IMG
- Expand to Preserve
- Part III: Context--Functional Connections
- A Digital Contrast
- Connections and Strategy
- From Atoms to Bits
- A Strategy Process for All Seasons
- Dare to Not Mimic
- Part IV: Everyone's a Media Company
- Advertising--The Promise and Debates
- Reimagining Advertising
- Education at a Crossroads
- Creating HBX
- From Strategy to Launch
- Education: What Lies Ahead.