The content trap : a strategist's guide to digital change /

"How did the Economist increase revenues from subscriptions when Newsweek and Time were hemorrhaging? How did Tencent create a cash machine from largely free and virtual products in a market with a GDP per capita ten times lower than the U.S.? And in the midst of an industry revolution, how are...

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Bibliographic Details

Main Author:	Anand, Bharat Narendra, 1966- (Author)
Format:	Book
Language:	English
Published:	New York : Random House, [2016]
Edition:	First edition.
Subjects:	Entrepreneurship. Mass media > Economic aspects. Telecommunication > Economic aspects. BUSINESS & ECONOMICS / Industries / Media & Communications Industries. BUSINESS & ECONOMICS / Entrepreneurship. BUSINESS & ECONOMICS / Motivational.