Deriving Value from Your Customers.
Look at some other sources of value that companies can get out of their transactions and start thinking more broadly about the sources of value a company should seek. The specific focus of this illuminating lecture is on three additional kinds of customer-related value: loyalty value, information va...
| Corporate Authors: | , |
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| Format: | Video |
| Language: | English |
| Language Notes: | In English |
| Published: |
[San Francisco, California, USA] :
The Great Courses,
2015.
Kanopy Streaming, 2016. |
| Subjects: | |
| Online Access: | Connect to this streaming video |
| Summary: | Look at some other sources of value that companies can get out of their transactions and start thinking more broadly about the sources of value a company should seek. The specific focus of this illuminating lecture is on three additional kinds of customer-related value: loyalty value, information value, and communication value.. |
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| Item Description: | Title from title frames. Film Electronic resource. |
| Physical Description: | 1 online resource (streaming video file) (30 minutes): digital, .flv file, sound |
| Playing Time: | 00:29:59 |
| Format: | Mode of access: World Wide Web. |