Innovative Marketing Research Techniques.

Research is undoubtedly essential for making responsible, effective marketing decisions. Professor Hamilton concludes his course with a lecture on the importance of marketing research methods whose data is often expressed in helpful qualitative terms: customer observations, focus groups, ethnographi...

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Bibliographic Details

Corporate Authors:	Great Courses (Firm),$4dst, Kanopy (Firm),$4dst
Format:	Video
Language:	English
Language Notes:	In English
Published:	[San Francisco, California, USA] : The Great Courses, 2015. Kanopy Streaming, 2016.
Subjects:	Business education. Advertising & PR Marketing Internet videos. Educational films.
Online Access:	Connect to this streaming video