Anticipating Your Rival’s Response.

Get a stronger grip on competitive dynamics and the importance of understanding your competitor. Professor Roberto guides you through powerful lessons from three situations where new entrants did battle with incumbents: NutraSweet with Holland Sweetener Company; British Airways and Aer Lingus with R...

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Bibliographic Details

Corporate Authors:	Great Courses (Firm),$4dst, Kanopy (Firm),$4dst
Format:	Video
Language:	English
Language Notes:	In English
Published:	[San Francisco, California, USA] : The Great Courses, 2015. Kanopy Streaming, 2016.
Subjects:	Business education. Advertising & PR Marketing Internet videos. Educational films.
Online Access:	Connect to this streaming video