How clothing is sold /

The video recognizes that the best way to sell clothing is to move beyond fashion into branding and licensing. The video explores modern merchandising strategies. Learn that even the simple act of buying a t-shirt is part of a complex chain of decisions. Discover how branding might spell the 'e...

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Bibliographic Details

Other Authors:	Schrank, Jeffrey (Director)
Format:	Video
Language:	English
Language Notes:	This edition in English.
Published:	Chicago, IL : Learning Seed, 2002.
Series:	Global business and economics in video
Subjects:	Fashion merchandising. Internet videos. Educational films.
Online Access:	Connect to this streaming video (Alexander Street Press)