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Why you buy /

If your advertising videos were produced back in the 20th century, it's time to update and discover Why You Buy: 21st Century Advertising. Advertising once aimed to persuade or claim product superiority. But today's ads often make no claims for the product and use subtle tactics to get aro...

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Bibliographic Details
Other Authors: Agos, Chris (Narrator), Schrank, Jeffrey (Producer)
Format: Video
Language:English
Language Notes:This edition in English.
Published: Chicago, IL : Learning Seed, 2001.
Series:Global business and economics in video
Subjects:
Marketing.
Internet videos.
Educational films.
Online Access:Connect to this streaming video (Alexander Street Press)

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