Why you buy /

If your advertising videos were produced back in the 20th century, it's time to update and discover Why You Buy: 21st Century Advertising. Advertising once aimed to persuade or claim product superiority. But today's ads often make no claims for the product and use subtle tactics to get aro...

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Bibliographic Details

Other Authors:	Agos, Chris (Narrator), Schrank, Jeffrey (Producer)
Format:	Video
Language:	English
Language Notes:	This edition in English.
Published:	Chicago, IL : Learning Seed, 2001.
Series:	Global business and economics in video
Subjects:	Marketing. Internet videos. Educational films.
Online Access:	Connect to this streaming video (Alexander Street Press)