Why you buy /
If your advertising videos were produced back in the 20th century, it's time to update and discover Why You Buy: 21st Century Advertising. Advertising once aimed to persuade or claim product superiority. But today's ads often make no claims for the product and use subtle tactics to get aro...
| Other Authors: | , |
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| Format: | Video |
| Language: | English |
| Language Notes: | This edition in English. |
| Published: |
Chicago, IL :
Learning Seed,
2001.
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| Series: | Global business and economics in video
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| Subjects: | |
| Online Access: | Connect to this streaming video (Alexander Street Press) |
| Summary: | If your advertising videos were produced back in the 20th century, it's time to update and discover Why You Buy: 21st Century Advertising. Advertising once aimed to persuade or claim product superiority. But today's ads often make no claims for the product and use subtle tactics to get around our substantial defenses against commercial arm twisting. This new video looks at person-to-person selling, direct mail, ads and emotions, and TV commercials to reveal how they sneak under our persuasion radar. |
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| Item Description: | Title from resource description page (viewed Mar. 12, 2014). Electronic resource. |
| Physical Description: | 1 online resource (22 min.). Previously released as DVD. |
| Playing Time: | 00:22:25 |
| ISBN: | 9781503442764 |