Buying into brand marketing : shaping your perceptions /
Hundreds of our daily decisions are influenced by brand marketing. Discover what a brand is and how marketing shapes its identity. Learn about brand strategy, positioning and messaging--and see them in action. Helpful tips show your students how to look beyond the brand to help make smart turns in t...
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| Format: | Video |
| Language: | English |
| Language Notes: | This edition in English. |
| Published: |
Chicago, IL :
Learning Seed,
2012.
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| Series: | Global business and economics in video
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| Subjects: | |
| Online Access: | Connect to this streaming video (Alexander Street Press) |
| Summary: | Hundreds of our daily decisions are influenced by brand marketing. Discover what a brand is and how marketing shapes its identity. Learn about brand strategy, positioning and messaging--and see them in action. Helpful tips show your students how to look beyond the brand to help make smart turns in the maze of consumer products. |
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| Item Description: | Title from resource description page (viewed Mar. 12, 2014). Electronic resource. |
| Physical Description: | 1 online resource (28 min.). Previously released as DVD. |
| Playing Time: | 00:27:53 |
| ISBN: | 9781503442733 |