Buying into brand marketing : shaping your perceptions /

Hundreds of our daily decisions are influenced by brand marketing. Discover what a brand is and how marketing shapes its identity. Learn about brand strategy, positioning and messaging--and see them in action. Helpful tips show your students how to look beyond the brand to help make smart turns in t...

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Bibliographic Details

Other Authors:	McCarthy, Kevin (Kevin Clark) (Director, Producer)
Format:	Video
Language:	English
Language Notes:	This edition in English.
Published:	Chicago, IL : Learning Seed, 2012.
Series:	Global business and economics in video
Subjects:	Marketing. Internet videos. Educational films.
Online Access:	Connect to this streaming video (Alexander Street Press)