APA (7th ed.) Citation

McCarthy, K. (2012). Buying into brand marketing: Shaping your perceptions. Learning Seed.

Chicago Style (17th ed.) Citation

McCarthy, Kevin. Buying into Brand Marketing: Shaping Your Perceptions. Chicago, IL: Learning Seed, 2012.

MLA (9th ed.) Citation

McCarthy, Kevin. Buying into Brand Marketing: Shaping Your Perceptions. Learning Seed, 2012.

Warning: These citations may not always be 100% accurate.