Marketing's 4 Ps : the consumer angle /
Students learn the traditional four Ps of marketing strategy - product, place, price and promotion - and more importantly, how a focus on the consumer is at the core of them all. With pertinent examples from popular, everyday brands, students gain an understanding of how pricing strategies really wo...
| Other Authors: | , |
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| Format: | Video |
| Language: | English |
| Language Notes: | This edition in English. |
| Published: |
Chicago, IL :
Learning Seed,
2009.
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| Series: | Global business and economics in video
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| Subjects: | |
| Online Access: | Connect to this streaming video (Alexander Street Press) |
| Summary: | Students learn the traditional four Ps of marketing strategy - product, place, price and promotion - and more importantly, how a focus on the consumer is at the core of them all. With pertinent examples from popular, everyday brands, students gain an understanding of how pricing strategies really work, how marketers target different consumers with identical products, and where positioning and branding meet profit. |
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| Item Description: | Title from resource description page (viewed Mar. 12, 2014). Electronic resource. |
| Physical Description: | 1 online resource (25 min.). Previously released as DVD. |
| Playing Time: | 00:24:47 |
| ISBN: | 9781503442726 |