Marketing's 4 Ps : the consumer angle /

Students learn the traditional four Ps of marketing strategy - product, place, price and promotion - and more importantly, how a focus on the consumer is at the core of them all. With pertinent examples from popular, everyday brands, students gain an understanding of how pricing strategies really wo...

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Bibliographic Details

Other Authors:	Jenning, Judy (Producer), Fagerland, Kirk (Director)
Format:	Video
Language:	English
Language Notes:	This edition in English.
Published:	Chicago, IL : Learning Seed, 2009.
Series:	Global business and economics in video
Subjects:	Marketing. Internet videos. Educational films.
Online Access:	Connect to this streaming video (Alexander Street Press)