Brand hate : navigating consumer negativity in the digital world /

Bibliographic Details
Main Author:	Küçük, S. Ümit (Author)
Corporate Author:	ProQuest (Firm)
Format:	eBook
Language:	English
Published:	Switzerland : Palgrave Macmillan, [2016]
Series:	Palgrave pivot.
Subjects:	Branding (Marketing) > Psychological aspects. Consumer behavior. Brand name products > Psychological aspects. Customer loyalty. Electronic books.
Online Access:	Connect to the full text of this electronic book

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