How consumers decide /

Advertisers know the shortest route to the pocketbook runs straight through the heart and that murky jungle called the subconscious. Are hidden persuaders creeping silently into minds and shaping our desires? Which leads our decision making -- the heart or the mind? Is one a leader while the other f...

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Bibliographic Details

Other Authors:	Schrank, Jeffrey (Producer)
Format:	Video
Language:	English
Language Notes:	This edition in English.
Published:	Chicago, IL : Learning Seed, 2008.
Series:	Global business and economics in video
Subjects:	Consumer behavior. Internet videos. Educational films.
Online Access:	Connect to this streaming video (Alexander Street Press)