Positioning : how advertising shapes perceptions /

Contemporary advertising seldom demonstrates why one brand is superior, or constructs logical arguments to sway buyers. Advertisers today position instead of persuade. Position refers to a place the product occupies in the consumer's mind. Nobody likes to be told how to think, but few notice wh...

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Bibliographic Details

Format:	Video
Language:	English
Language Notes:	In English.
Published:	Chicago, IL : Learning Seed, 2004.
Series:	Business education in video
Subjects:	Advertising > Psychological aspects. Positioning (Advertising) Internet videos. Documentary films.
Online Access:	Connect to this streaming video (Alexander Street Press)