The rise and fall of Olympic amateurism /

"No sporting event is more culturally significant and popular than the Olympic Games. An estimated 4 billion people watched the opening ceremonies for the 2012 London Games. The Olympic logo of five interlocked rings outpaces both Nike and McDonalds for positive global recognition. The Olympic...

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Bibliographic Details

Main Authors:	Llewellyn, Matthew P. (Author), Gleaves, John (Author)
Format:	Book
Language:	English
Published:	Urbana : University of Illinois Press, [2016]
Series:	Sport and society.
Subjects:	Olympics. Olympics > Social aspects. Professionalism in sports.