Brand built : branding buildings & the builders /
As urban property markets around the world continue to boom, the branding of buildings and their creators has become a crucial part of developing a distinct identity among fierce competition. By making the distinction between Buildings and Builders, Brand Built aims to provide property developers, c...
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| Format: | Book |
| Language: | English |
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Singapore :
RHED Publishers,
[2016].
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| Summary: | As urban property markets around the world continue to boom, the branding of buildings and their creators has become a crucial part of developing a distinct identity among fierce competition. By making the distinction between Buildings and Builders, Brand Built aims to provide property developers, construction firms, architects and interior designers a comprehensive resource for brand inspiration, as well as a guide for branding the completed buildings. Brand Built puts forward the best examples of branded properties from around the world, from the Mallorca Towers, a residential development in Guadalajara, Mexico to Crescent & Montagne, a retail development in Montreal, Canada, the Palais Principe, luxury apartments in Vienna and as a final example, Art Residence, art-centric low-rise apartments in Moscow, Russia. Brand Built also provides a useful guide to branding for startups and established brands alike from the branding process, to a guide to choice of colors and typefaces, to the reasons and mechanisms behind the logo, typefaces and other images involved in building (or renewing) the brand. |
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| Item Description: | Includes indexes. |
| Physical Description: | 303 pages : chiefly color illustrations ; 27 cm. |
| ISBN: | 9789810990305 9810990308 |