Brand built : branding buildings & the builders /

As urban property markets around the world continue to boom, the branding of buildings and their creators has become a crucial part of developing a distinct identity among fierce competition. By making the distinction between Buildings and Builders, Brand Built aims to provide property developers, c...

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Bibliographic Details

Corporate Author:	RHED Publishers (Editor)
Format:	Book
Language:	English
Published:	Singapore : RHED Publishers, [2016].
Subjects:	Corporate image > Design. Branding (Marketing) Commercial art. Graphic arts. Logos (Symbols) > Design. Trademarks > Design. Real estate business > Marketing. Construction industry > Marketing. Architectural firms > Marketing. Buildings > Marketing.