Hodge, C. M., & Walker, M. B. (2015). Persuasion and Athlete Endorsements: The Influence of Advertising Appeals on Consumer Perceptions of the Advertisement, Endorser, and Brand. [Texas A & M University].
Chicago Style (17th ed.) CitationHodge, Courtney McCrocklin, and Matthew B. Walker. Persuasion and Athlete Endorsements: The Influence of Advertising Appeals on Consumer Perceptions of the Advertisement, Endorser, and Brand. [College Station, Texas]: [Texas A & M University], 2015.
MLA (9th ed.) CitationHodge, Courtney McCrocklin, and Matthew B. Walker. Persuasion and Athlete Endorsements: The Influence of Advertising Appeals on Consumer Perceptions of the Advertisement, Endorser, and Brand. [Texas A & M University], 2015.
Warning: These citations may not always be 100% accurate.