Persuasion and Athlete Endorsements : the Influence of Advertising Appeals on Consumer Perceptions of the Advertisement, Endorser, and Brand /

Bibliographic Details

Main Author:	Hodge, Courtney McCrocklin (Author)
Other Authors:	Walker, Matthew B. (Matthew Benjamin) (Thesis advisor)
Format:	Thesis eBook
Language:	English
Published:	[College Station, Texas] : [Texas A & M University], [2015]
Subjects:	Major Kinesiology. Athlete endorsements Advertising appeals Athlete branding Consumer behavior Emotional responses
Online Access:	Link to OAK Trust copy