Cover Image

Integrated marketing communication : creating spaces for engagement /

Bibliographic Details
Corporate Author: ProQuest (Firm)
Other Authors: Persuit, Jeanne M., 1973- (Editor), McDowell Marinchak, Christina L. (Editor)
Format: eBook
Language:English
Published: Lanham : Lexington Books, 2016.
Subjects:
Communication in marketing.
Customer relations.
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Item Description:Electronic resource.
Physical Description:1 online resource.
Bibliography:Includes bibliographical references and index.
ISBN:9781498540032 (electronic bk.)
1498540031 (electronic bk.)