Integrated marketing communication : creating spaces for engagement /

Bibliographic Details

Corporate Author:	ProQuest (Firm)
Other Authors:	Persuit, Jeanne M., 1973- (Editor), McDowell Marinchak, Christina L. (Editor)
Format:	eBook
Language:	English
Published:	Lanham : Lexington Books, 2016.
Subjects:	Communication in marketing. Customer relations. Electronic books.
Online Access:	Connect to the full text of this electronic book