Cover Image

Advertising and multilingual repertoires : from linguistic resources to patterns of response /

Bibliographic Details
Main Author: Santello, Marco (Author)
Corporate Author: ProQuest (Firm)
Format: eBook
Language:English
Published: Milton Park, Abingdon, Oxon ; New York, NY : Routledge, [2016]
Subjects:
Advertising > Language.
Multilingualism > Economic aspects.
Multiculturalism in advertising.
Communication in marketing.
Intercultural communication.
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Item Description:Electronic resource.
Physical Description:1 online resource.
Bibliography:Includes bibliographical references and index.
ISBN:9781315392578 (electronic bk.)
1315392577 (electronic bk.)