Advertising and multilingual repertoires : from linguistic resources to patterns of response /

Bibliographic Details
Main Author:	Santello, Marco (Author)
Corporate Author:	ProQuest (Firm)
Format:	eBook
Language:	English
Published:	Milton Park, Abingdon, Oxon ; New York, NY : Routledge, [2016]
Subjects:	Advertising > Language. Multilingualism > Economic aspects. Multiculturalism in advertising. Communication in marketing. Intercultural communication. Electronic books.
Online Access:	Connect to the full text of this electronic book

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