Strategic place branding methodologies and theory for tourist attraction /
This book investigates international perspectives and promotional strategies in the topic area of place branding, highlighting theoretical concepts and marketing techniques being utilized in the endorsement of various destinations, regions and cities around the world.
| Other Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
Hershey, Pennsylvania :
Business Science Reference,
[2017]
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| Series: | Advances in hospitality, tourism, and the services industry book series.
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| Subjects: |
| Summary: | This book investigates international perspectives and promotional strategies in the topic area of place branding, highlighting theoretical concepts and marketing techniques being utilized in the endorsement of various destinations, regions and cities around the world. |
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| Physical Description: | xxi, 393 pages : illustrations ; 29 cm. |
| Bibliography: | Includes bibliographical references (pages 332-385) and index. |
| ISBN: | 9781522505792 1522505792 |