Strategic place branding methodologies and theory for tourist attraction /
This book investigates international perspectives and promotional strategies in the topic area of place branding, highlighting theoretical concepts and marketing techniques being utilized in the endorsement of various destinations, regions and cities around the world.
| Other Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
Hershey, Pennsylvania :
Business Science Reference,
[2017]
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| Series: | Advances in hospitality, tourism, and the services industry book series.
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| Subjects: |
Evans: Library Stacks
| Call Number: |
G155.A1 S685 2017 |
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|---|---|---|
| Call Number | Status | Get It |
| G155.A1 S685 2017 | Available | |