The activation imperative : how to build brands and business by inspiring action /

Bibliographic Details

Main Authors:	Rosen, William, 1963- (Author), Minsky, Laurence (Author)
Corporate Author:	ProQuest (Firm)
Format:	eBook
Language:	English
Published:	Lanham : Rowman & Littlefield, [2017]
Subjects:	Branding (Marketing) Product management. Electronic books.
Online Access:	Connect to the full text of this electronic book