Branding : in five and a half steps : the definitive guide to the strategy and design of brand identities /

In this book, Johnson strips everyday brands down to their basic components, with case studies that enable us to understand why we select one product or service over another and allow us to comprehend how seemingly subtle influences can affect key life decisions. The first part of the book shows how...

Full description

Bibliographic Details

Main Author:	Johnson, Michael, 1964- (Author)
Format:	Book
Language:	English
Published:	London : Thames & Hudson, [2016]
Subjects:	Branding (Marketing) Brand name products.