Mobile marketing channel : online consumer behavior /

Bibliographic Details

Main Authors:	Shareef, Mahmud Akhter, 1966- (Author), Dwivedi, Yogesh Kumar (Author), Kumar, Vinod, 1943- (Author)
Corporate Author:	Ebook Library
Format:	eBook
Language:	English
Published:	[Cham] Switzerland : Springer, [2016]
Series:	SpringerBriefs in business.
Subjects:	Internet marketing. Consumer behavior. Electronic books.
Online Access:	Connect to the full text of this electronic book