Media audiences : effects, users, institutions, and power /
Explores the concept of media audiences from four broad perspectives: as 'victims' of mass media, as market constructions and commodities, as users of media, and as producers and subcultures of mass media. The goal of the text is for students to be able to think critically about the role a...
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| Format: | Book |
| Language: | English |
| Published: |
Thousand Oaks, California :
SAGE Publications,
[2013]
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| Subjects: |
| Summary: | Explores the concept of media audiences from four broad perspectives: as 'victims' of mass media, as market constructions and commodities, as users of media, and as producers and subcultures of mass media. The goal of the text is for students to be able to think critically about the role and status of media audiences in contemporary society, reflecting on their relative power in relation to institutional media producers. |
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| Physical Description: | xvi, 261 pages : illustrations ; 24 cm. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781412970426 (pbk. : acid-free paper) 1412970423 (pbk. : acid-free paper) |