Media audiences : effects, users, institutions, and power /

Explores the concept of media audiences from four broad perspectives: as 'victims' of mass media, as market constructions and commodities, as users of media, and as producers and subcultures of mass media. The goal of the text is for students to be able to think critically about the role a...

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Bibliographic Details

Main Author:	Sullivan, John L. (John Lawrence), 1945-
Format:	Book
Language:	English
Published:	Thousand Oaks, California : SAGE Publications, [2013]
Subjects:	Mass media > Audiences.