Healthcare marketing : a case study approach /

Experienced healthcare marketers know that the traditional four Ps of business marketing, product, price, placement and promotion, don't always translate into the world of healthcare marketing. In this practical guide, the authors address the importance of a different set of Ps-, physicians, pa...

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Bibliographic Details
Main Author:	Cellucci, Leigh W.
Other Authors:	Wiggins, Carla, Farnsworth, Tracy J.
Format:	Book
Language:	English
Published:	Chicago : Arlington, Va. : Health Administration Press ; Association of University Programs in Health Administration, [2014]
Subjects:	Medical care > Marketing > Case studies. Health services administration > Case studies. Marketing of Health Services. Health Services Administration.

Evans: Library Stacks

Holdings details from Evans: Library Stacks
Call Number	Status	Get It
Call Number:		RA410.56 .C45 2014

RA410.56 .C45 2014	Available