Advanced customer analytics : targeting, valuing, segmenting and loyalty techniques /

Bibliographic Details

Main Author:	Grigsby, Mike (Author)
Corporate Author:	ProQuest (Firm)
Format:	eBook
Language:	English
Published:	London ; Philadelphia : Kogan Page, [2016]
Subjects:	Marketing research. Customer relations. Customer loyalty. Electronic books.
Online Access:	Connect to the full text of this electronic book