The Religious Dimensions of Advertising /

This groundbreaking work explores media scholar Sut Jhally's thesis that advertising functions as a religion in late capitalism and relates this to critical theological studies. Sheffield argues that advertising is not itself a religion, but that it contains religious dimensions - analogous to...

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Bibliographic Details

Main Author:	Sheffield, Tricia (Author)
Corporate Author:	SpringerLink (Online service)
Format:	eBook
Language:	English
Published:	New York : Palgrave Macmillan US : Imprint: Palgrave Macmillan, 2006.
Series:	Religion/culture/critique.
Subjects:	Social Sciences. Cultural Studies. Marketing. Philosophy of Religion. Regional and Cultural Studies. Religion and Society. Religious Studies, general. Culture > Study and teaching. Popular culture > Study and teaching. Religion and sociology. Religion > Philosophy. Religion. Social sciences. Electronic books.
Online Access:	Connect to the full text of this electronic book