Luxury Fashion Branding : Trends, Tactics, Techniques /

This groundbreaking fashion branding and management text brings an analytical business dimension to the marketing and corporate techniques of the luxury fashion goods industry. It will make engaging reading for anyone who wishes to learn about the captivating business of turning functional products...

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Bibliographic Details

Main Author:	Okonkwo, Uché (Author)
Corporate Author:	SpringerLink (Online service)
Format:	eBook
Language:	English
Published:	London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2007.
Subjects:	Business and Management. Marketing. Business. Electronic books.
Online Access:	Connect to the full text of this electronic book